Our mission is to provide fishermen a legitimate edge through innovative concepts and ingenious designs that are 100% manufactured in the USA.
Our Vision is your Vision We develop our products based on existing problems and we encourage your thoughts and ideas. We pride ourselves in that our products are “Designed by anglers for anglers” because we fish, too!
The Brand X Story
Hello all and thank you in advance for taking the time to read our story. I'm Don, USAF veteran and hard-core jig fisherman. For over 50 years I've had the opportunity to live, hunt and fish in some amazing places and once upon a time was fortunate to own and operated a marina on LAKE SEMINOLE that big pond where the Flint and the Chattahoochee come together and where I fished tournaments and operated a guide service. That was over 30 years ago, when the lake was rated as the # 5 Best Bass fishery in the country.
At that time Lake Seminole was full of gators and snakes; floating islands and miles of backwater slews, Cyprus swamps, and everything surrounded by a sea of hydrilla. In of all this I have seen (and caught a few) some of the biggest, baddest, monster bass imaginable. I could find the fish but the biggest problem was getting a bait through that thick Hydrilla mat which coincidentally was made even thicker when the Corp of Engineers would draw down water.
That is where the idea for the Hybrid X was hatched. It was looking pretty ugly in the beginning and remained so for a number of years. I had determined it was about getting the weight down through the mat where these fish lived and then being able to get the fish back to the boat. Most of us have caught one in this type of slop: but the odds on getting it into the boat? Not good!
The lightbulb went off for me while I was pre-fishing a tournament. I had been on good fish until the Corp lowered the lake level. I was getting pretty frustrated with them and all that addition grass, and said to myself, "If I throw the damn kitchen sink in there it'll hit the bottom." and that eventually led to "What provides the best and most consistent hookset?"
A number of years - and many redesigns later - I think you'll find I finally succeeded in hitting all those high points: With the Hybrid X you can flip the structure or bust right through the hydrilla. Yes, it catches fish. But more importantly it will boost your odds at boating them. I'll save the how and why it works for another page.
Best regards and tight lines,
Don Babcock, Pres.
